GROCEREASE
1: Inception
The idea for this project came from a simple personal observation: Personally, I am not very good at buying groceries. Too many times, I come home with the week’s ingredients only to hear “were these the only avocados?” or while at a farmer’s market I see some really interesting looking produce, but I haven’t the slightest idea what to do with them, so I just walk past them. At the market, I arrive with focus, but I end up distracted and lost. I want to cook better, I want to eat better, but I get intimidated easily. Do other people have the same problem? Is there a way of solving it in a meaningful way? I was eager to find out.
2: research plan
The biggest mistake that a designer can make is to assume that their personal needs and wants represent the needs and wants of others, so I took a few steps back to learn about how people relate to food. That’s a very broad subject, I put a research plan together so we can decide what kind of questions we are looking to answer.
3: DISCUSSION GUIDE
Before I conduct interviews, I want to put together a simple guide so that I make sure to get the info I need.
4: INTERVIEWS
I interviewed 10 people that fit within the scope of my research plan. Each session was recorded and then notes were taken afterwards.
5: EMPATHIZE
What have other people experienced? What is important to them? Let’s summarize what we have learned from each interview.