Once I have my key screens working smoothly, I start to bring in color, typography, logos, transparency, and shadow. I want the overall feel of the app to denote freshness and openness, so I chose a green burst gradient for upper elements, white for content background, and black for persistent navigation on the bottom. For checkboxes and small highlighted elements, I chose magenta. In invision, I start to play with different screen transitions to get the experience to feel smart and polished.